What members are saying...


    After seeing many organizations I saw that SAASOA is very enterprising and are a core of the business community in and around Alabama. SAASOA is doing a lot of  good for the people in the community by doing many activities like Blood Camps, Health Fairs, Volunteering activities, Scholarships, etc. I am lucky to be a part of a group like this and I encourage my friends and community members to be a part of SAASOA.

    -Mahesh Batavia, Liquor Store Member, Mobile
  • In the nearly 2 years that we have been partnered with SAAAOA we have seen a growth in sales, profits and customer count in their group’s stores. The key to maximizing this is to become more seamless in execution,pricing and positioning. I am excited about the future with SAASOA and Coca-Cola.


    -Patrick Gueret, Coca Cola

    SAASOA’s intention is to help their members and our community should support it by joining it. SAASOA is very committed to help our community and the financial profits are very substantial.

    -Haresh Patel, Multiple Store Member, Montgomery
    Each and every member of SAASOA have their own voice. When it comes to making decision everyone is involved. We are like one big family!
    -Rocky Patel, Multiple Store Member, Saraland

  • The attention to detail and the constant striving to attain complete compliance by it's members is a true testament to the dedication the leaders of this organization have to it's success.  I am proud, on the behalf of Hackney, to be associated with such a successful and influential group such as SAASOA.
    -Marty Howell, H.T.Hackney
    SAASOA has not only successfully brought the businesses together, but they have also brought the communities together.
    -Nishit Prajapati, Multiple Store Member, Ozark
    My relationship with SAASOA has been a huge influence on my personal and professional life. Over the past years I have learned on their culture and values and how important solid relationships are. I truly believe that their passion for the community is genuine.
    -Mike Pritchett, GDC, Mobile

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Categories
    Categories Displays a list of categories from this blog.
  • Tags
    Tags Displays a list of tags that have been used in the blog.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
  • Login
    Login Login form
Jigar Patel (JP)

Jigar Patel (JP)

Jigar Patel has not set their biography yet

 Understanding consumer purchasing behavior through unique marketing strategies 

Brought to you by Prairie City Bakery.


Today’s convenience-store landscape is ever-changing, especially as retailers seek to stay relevant while foodservice segments continue to blur. Competition from the QSR and fast-casual segments means that every foot in the door counts. So how can c-stores drive customers from the pump into the store? And once they’re inside, how can retailers influence them to make a purchase?


“Convenience stores make most of their margin on sales from inside the stores as margins on gas are razor thin,” said Patti Morehouse, managing partner at Match Marketing. “Therefore, c-store retailers are working hard to reposition themselves from gas stations that sell food to fresh/convenience stores that just happen to sell gas. These retailers want their customers to come inside the store as a first priority because of the great assortment and buy gas on [the] way out as an added convenience.”


Why It's Important

The number of robberies at convenience stores has increased across the country, according to 2006 to 2008 FBI, which is higher now than it was 10 years ago.

Make sure you're operating a business where your employees and customers feel safe from robbery and violent crimes by implementing a thoughtful security and safety program in your store.


Preventative Measures

Store security begins with store layout and design. Follow the principles of Crime Prevention Through Environmental Design (CPTED). The three basic rules in designing your overall safety and security, according to CPTED, are:


The C-Store industry is ever changing. The consumers are also changing. Is your c-store ready to keep up with the change?

Are YOU ready to keep up with the change?

Read the article below to get a better understanding of what other C-Stores are doing to keep up with the industry.

Do you have a 360-Degree View of Your Customers?

C-Stores that don't follow the customer toward digital tools may find it difficult to compete.

To read the whole article, please CLICK HERE!