Tips for attracting and satisfying 'busy balancers' and 'functional eaters'
By Melissa Vonder Haar, Tobacco Editor, CSP
February 26, 2016
DALLAS -- At events like CSP's Convenience Retailing University, attendees hear a lot about how to attract certain demographics such as millennials, women and Hispanics. Robert Byrne, manager of market insights at Chicago-based Technomic, however, believes there’s a different way of looking at consumers when it comes to foodservice.
“What we’re really looking at is how to break consumers into groups based on their foodservice patterns, instead of their age, gender or socioeconomic background,” Byrne said during his “Decoding the C-Store Foodservice Consumer” breakout session.
In doing so, Technomic has come up with seven different “ eater archetypes”: functional eaters, foodservice hobbyists, busy balancers, affluent socializers, bargain hunters, health enthusiasts and habitual matures.