What members are saying...


    After seeing many organizations I saw that SAASOA is very enterprising and are a core of the business community in and around Alabama. SAASOA is doing a lot of  good for the people in the community by doing many activities like Blood Camps, Health Fairs, Volunteering activities, Scholarships, etc. I am lucky to be a part of a group like this and I encourage my friends and community members to be a part of SAASOA.

    -Mahesh Batavia, Liquor Store Member, Mobile
  • In the nearly 2 years that we have been partnered with SAAAOA we have seen a growth in sales, profits and customer count in their group’s stores. The key to maximizing this is to become more seamless in execution,pricing and positioning. I am excited about the future with SAASOA and Coca-Cola.


    -Patrick Gueret, Coca Cola

    SAASOA’s intention is to help their members and our community should support it by joining it. SAASOA is very committed to help our community and the financial profits are very substantial.

    -Haresh Patel, Multiple Store Member, Montgomery
    Each and every member of SAASOA have their own voice. When it comes to making decision everyone is involved. We are like one big family!
    -Rocky Patel, Multiple Store Member, Saraland

  • The attention to detail and the constant striving to attain complete compliance by it's members is a true testament to the dedication the leaders of this organization have to it's success.  I am proud, on the behalf of Hackney, to be associated with such a successful and influential group such as SAASOA.
    -Marty Howell, H.T.Hackney
    SAASOA has not only successfully brought the businesses together, but they have also brought the communities together.
    -Nishit Prajapati, Multiple Store Member, Ozark
    My relationship with SAASOA has been a huge influence on my personal and professional life. Over the past years I have learned on their culture and values and how important solid relationships are. I truly believe that their passion for the community is genuine.
    -Mike Pritchett, GDC, Mobile

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Recent blog posts

Besides banks, convenience stores and gas stations are the most popular places for ATMs. If your store does not yet have one, you are missing out on an increase in profits and revenue, as well a way to attract even more customers.

Everyone who drives a car stops into a gas station or convenience store at some point, whether they are driving a few miles back and forth to work every day or taking long trips out of town. They need fuel, a place to stop and stretch, a place to grab a snack or a place to ask for directions. Having an ATM front and center provides your customers with an additional reason to stop at your store.

Studies have shown that when customers withdraw cash from an ATM, they are up to 50 percent more likely to spend some money in the location where the ATM is located. This could lead to you potentially doubling your profits.

Ways to add an ATM to your store

Opening an independent convenience store is like most other businesses – it requires money and planning. You need any licensing and permits required in your locale, insurance, a startup budget, equipment, reliable suppliers and employees. However, if you find the right location and stock the items your customers want, you can begin to turn a profit quickly after you open your store.

Getting your new beverage into a major retail account can be very exciting, but in order to have a successful brand and make a lot of money, you need to make sure consumers are purchasing your beverage over and over again.

Just getting your beverage in a retailers cooler or on their shelf doesn't mean instant sales because you are competing with thousands of other existing products.

If you want to boost the sales of your new beverage, you have to use in-store merchandising strategies and sales promotions to motivate consumers to purchase your product.

In-Store Merchandising Strategies

One thing a lot of new beverage companies don't realize about the big beverage companies is their relentless effort to effectively merchandise their products in the store to sell.

Where you place your product in the store, on the shelf and in the coolers has a dramatic effect on influencing a consumer to purchase your product.

I can't give away all my secrets, but there are merchandising strategies that you can use to boost the sales of your product.

For example, placing your beverage on the center row nearest the cooler door handle will dramatically boost your sales.

Creating floor displays in prominent positions will build brand awareness and influence consumers to purchase your product.