Getting your new beverage into a major retail account can be very exciting, but in order to have a successful brand and make a lot of money, you need to make sure consumers are purchasing your beverage over and over again.
Just getting your beverage in a retailers cooler or on their shelf doesn't mean instant sales because you are competing with thousands of other existing products.
If you want to boost the sales of your new beverage, you have to use in-store merchandising strategies and sales promotions to motivate consumers to purchase your product.
In-Store Merchandising Strategies
One thing a lot of new beverage companies don't realize about the big beverage companies is their relentless effort to effectively merchandise their products in the store to sell.
Where you place your product in the store, on the shelf and in the coolers has a dramatic effect on influencing a consumer to purchase your product.
I can't give away all my secrets, but there are merchandising strategies that you can use to boost the sales of your product.
For example, placing your beverage on the center row nearest the cooler door handle will dramatically boost your sales.
Creating floor displays in prominent positions will build brand awareness and influence consumers to purchase your product.