LA Top Distributor provides tips for increasing sales and getting more customers through the door!
Convenience store owners have to compete and succeed within a challenging business model. They must simultaneously provide a diverse range of products in a smaller store space, while also providing low prices for customers. Maintaining profits can be difficult, but there are practices store owners have learned to embrace that help keep their budgets out of the red. As one of the top providers of convenience store items in Los Angeles, LA Top Distributor is privy to many of these methods, and has three ways convenience stores can improve sales.
1) Uncluttered check-out area
The check-out is the center of business transactions within the store, and is the only area where a customer must have interaction with an employee. It should always be neat and uncluttered. Owners sometimes place an overabundance of items here in the hope that customers will purchase them at the last minute as impulse buys, but these items need to be limited. Display small "throw in bag" products here, and not much else. An uncluttered check-out area won't overload the senses and it keeps customers happy.
2) Know your base
According to research, there are multiple types of convenience store customers, and a successful store owner must cater to all of them. Types range from the "last minute shopper" who frantically needs to find specific items to the "regular" who is in and out quickly and tends to always buy the same item, such as a pack of cigarettes. The last minute shopper is most concerned with store organization while speed and brand loyalty are key for the regular. As one of the city's top cigar wholesale distributors, LA Top Distributor understands a convenience store's reliance on regulars and helps owners meet their demands in addition to the demands of any customer type.
3) Inventory Awareness and Following Trends
If a store owner consistently finds themselves running out of stock on an item, it's not the customers' fault for buying too much. Owners should constantly be tuned in to their inventory so they can know exactly what to get, when to get it, and how much of it they need. A successful owner pays attention to what sells and what doesn't, and stays in touch with overall market trends. Getting feedback from customers is a great way to find out if there is a new item making waves that the owner should stock. Stores should never be afraid to test carrying new items because, as smaller establishments, they can do so without much risk if the item doesn't sell well.